
Help! I have a book coming out!
Congratulations, you have a book coming out! Whether you’ve signed with a publisher or going the indie route, there are a number of things that need to be done to ensure a successful book launch.
Congratulations, you have a book coming out! Whether you’ve signed with a publisher or going the indie route, there are a number of things that need to be done to ensure a successful book launch.
In this post, I clarify the difference between publicity (earned media) and marketing (placed media), and the different roles they play in your media campaign.
Many of the authors on the New York Times bestseller lists handle their own book promotion or only rely on the outreach of their in-house publicist. However, there are even more authors on that list who rely on the help of an outside professional.
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