Unleashing the Potential of PR
How to Generate Buzz for Your Book Release Are you an author looking to make a big splash with your upcoming book release? If so, leveraging the potential of public […]
The Ultimate Guide to Book Marketing

Whether you’ve just finished writing your first book or you’re a seasoned author looking to boost your sales, effective book marketing is key to getting your work in front of the right readers. In this ultimate guide to book marketing, we’ll show you how to promote your work like a pro and maximize your chances of success.
Help! I have a book coming out!

Congratulations, you have a book coming out! Whether you’ve signed with a publisher or going the indie route, there are a number of things that need to be done to ensure a successful book launch.
Publicity vs. Marketing

Dana Kaye illustrates the difference between publicity and marketing, and shares why you need both for a successful book campaign.
Do I Need an Independent Publicist?

Many of the authors on the New York Times bestseller lists handle their own book promotion or only rely on the outreach of their in-house publicist. However, there are even more authors on that list who rely on the help of an outside professional.