Dear authors,

After much deliberation, I have decided to close the Your Book, Your Brand e-course. It feels very bittersweet; this was the first course I ever created and it was a companion to the first book I ever published. I’ve had dozens of students complete the e-course and successfully execute promotional campaigns for their books.

So why close it?

The Your Book, Your Brand e-course was created as a way to serve authors outside of Kaye Publicity’s full-service campaigns. At the time, it was the only alternative we offered for authors who didn’t have the budget to work with us or couldn’t be fit into our calendar. I took everything I knew, packaged it up into a series of video trainings and worksheets, and sold it for far less than any of our full-service publicity plans would ever cost. I thought this was a “set it and forget it” proposition.

I was wrong.

The world of publishing and online marketing moves very fast. Ensuring that the content was relevant and current required constant updating of the video modules and supporting materials. Most of the lessons, like crafting an author brand or pitching media, are evergreen, but there are tiny nuances in the social media and online marketing modules that frequently shift and adjust. And because I’m a perfectionist, I found myself re-recording lessons and updating slides at least once a month. Rather than the e-course being self-sustaining , it needed constant time and attention.

And while the e-course used to be the only “economical” offering we had, that is no longer the case. Kaye Publicity now offers publicity and marketing plans, one-time consultations, and the group PR program, Book Launch Boot Camp. I worked really hard to diversify our revenue streams in order to better serve our community of authors, and now that I look at everything we offer, I’m not seeing how the Your Book, Your Brand e-course adds value that we’re not otherwise providing.

So while Your Book, Your Brand is chock-full of valuable information that will take you through each step of the launch process, I’ve decided that, in the interest of streamlining our time and resources, I will close the e-course at the end of the month.

If you have been eyeing the e-course for a while and haven’t made the leap, now is the time. To sweeten the deal, I’m offering $150 off your registration. Think of it as a going out of business sale ? You’ll have access to all the videos and modules indefinitely, I just won’t be making any updates or changes moving forward.

Click here to register for the Your Book, Your Brand e-course before it closes

I’d like to extend a heartfelt thank you to all the e-course students and those of you who helped promote the program over the years. It has been a blast working with you and I’m looking forward to more good things to come for all of us!

Until next time,

Dana