Authors ask me for advice all the time. They want to know if they should invest in advertising, try their hand at blogging, print up bookmarks or postcards. They want to know what works and what doesn’t, and I try to address that on this blog.
But before you ask me whether or not you should try a certain promotional effort, here are a few questions you should ask yourself:
- What is the purpose of trying this promotional effort? What are you trying to accomplish?
- Is this effort the best way to accomplish that goal?
- What other things are you doing to accomplish your goals? Does this promotional effort enhance what you’re already doing?
- What are the costs for this promotional effort? How many books would you have to sell to recoup those costs?
- Will your promotional effort create a snowball effect (more media, readers tell their friends, etc.)?
- Is there a more cost-efficient way to achieve the same goals?
- How much time is involved with this promotional effort? How much time would this take away from your writing?
- Will this promotional effort take time away from other publicity/promotion? Will it hinder your ability to meet your writing deadlines and the demands of social media, email, etc.?
- Is there a less time consuming way to achieve the same goals?
Once you answer these questions, you’ll have a good idea whether or not to move forward with any type of marketing or publicity campaign, even without a publicist!