Whether you’re meeting readers, booksellers, or members of the media, as an author, you have to be memorable. Most authors assume that their book is memorable enough, but that’s not always the case.
In June, my client Dan Krokos will be participating in author speed-dating at Book Expo America (BEA). He’ll have 5 minutes to make a lasting impression on booksellers, librarians, and bloggers. Though his novel, FALSE MEMORY, has a fantastic hook (teens who have been genetically engineered to serve as weapons) it’s not as memorable and compelling as Dan’s background.
For 9 years, Dan worked 15-hour days at a gas station to put himself through school. When he wasn’t ringing up transactions and chasing down people who tried to steal gas, Dan would spend his days taking notes on his phone and plotting his book in his head. On his days off, he would write from sun up to sun down, getting as far along in the story as he could. Four months later, Dan’s debut novel sold at auction in a six-figure three-book deal to Disney-Hyperion—only a week after it went out on submission.
The hook for FALSE MEMORY is clearly compelling and different, but it’s his back story that’s going to make the lasting impression. Before going out and doing media interviews or networking, think about your most memorable characteristics. Sometimes it will be your book, other times it will be your background, or it could be something else entirely. But if you only have a minute or two to make a lasting impression, you have to put your most compelling attribute forward.