I’ve never been a fan of New Year’s resolutions. If I want to make a change in my life, I make it the moment I have it. I don’t wait until January 1st to kick the sugar, hit the gym, or maintain a better work-life balance. But I suspect I am in the minority and most of you have made New Year’s resolutions.
If you are an author, I hope that one of your resolutions is do publicize and market yourself more effectively. 2011 brought a lot of changes to the publishing industry. E-book sales doubled from the previous year. Amazon launched a publishing company. Big name publishers launched self-pub services. Big-name authors walked away from 6-figure deals to publish themselves and successful self-published author signed 6-figure deals with big-six publishers.
Changes in the industry brought changes in marketing and publicity. Blog tours became a part of most book campaigns. Every author is expected to utilize social media. Bookstores closed and book sections folded. A successful book campaign in 2011 looked completely different than it did in 2010.
This year, this blog will serve as a tool to create a successful publicity and marketing campaign in the rapidly changing publishing climate. These daily posts will cover all aspects of the promotional process; from social media, to obtaining press, to indentifying your brand. Here you will find articles, case studies, simple lists, and guest posts from authors and publishing professionals. As an author, you shouldn’t go a single day without doing something to promote yourself, even if it’s something as small as tweeting or visiting a bookstore. This year, you will keep your resolutions.
In addition to the overall resolution of publicizing and promoting your work more effectively, here are 10 resolutions every author should make for 2012:
- I will understand my brand.
- I will work to use social media more effectively.
- I will limit all blatant self-promotion.
- I will attend more networking events and connect with people in person.
- I will be active in the community year-round, not just during launch months.
- I will remain open to new opportunities and take more risks.
- I will be strategic in my marketing and promotions.
- I will pay attention to the bigger picture rather than obsess over sales numbers.
- I will stay true to my voice and my brand.
- I won’t let my insecurities affect my public image or the way I market myself.