Five Signs You’re Not Utilizing Social Media
You haven’t posted in 48 hours or more. Social Media only works if you maintain an active presence. To maintain that presence, you should be posting to Facebook at least every other day. On Twitter, it’s necessary to post 1-2 times a day. Any less than that, you’re not going to reap the benefits.
No one RTs or replies to your tweets and no one comments on your Facebook posts. Sometimes this is a result of the content your posting, other times, it’s the result of your following. Either way, throwing content into the ether isn’t going to result in new readers unless your audience is engaging. Think about the content your posting and if it encourages responses from your audience. I recommend looking at what other people are doing online and noticing what types of posts are receiving responses.
You don’t RT or @ reply on twitter and you don’t comment on other Facebook pages. Many authors forget the “social” aspect of social media. It’s not about getting up on a soap box and shouting your ideas to the world. It’s about engaging with your audience and having conversations with users online. Think of it as a cocktail party: you don’t have to say much to anyone person, but you do have to circulate and have conversations with the people there.
You haven’t had a steady increase in followers or likes. If you’re actively posting on your social media platforms and engaging in conversation with your audience, this should result in a steady increase in followers. If this isn’t the case, I recommend looking at the content you’re posting and asking yourself if it’s encouraging people to follow you. Are you posting content that the majority of readers would be interested in? Or is it only promotional or tidbits from your personal life?
You spend hours every day on social media. Maintaining a social media presence shouldn’t take more than an hour each day. Constantly posting, RTing, commenting, friending, and trolling the internet for followers is time consuming and unnecessary. Spending a few minutes, a few times a day updating your social media platforms is plenty. Utilizing platforms like TweetDeck and HootSuite will help cut down on that time.