I know many authors who blog. Some of them post general blogs about their lives as writers, others address a specific niche unrelated to writing. But is one better than the other?
Any writer who asks me what to write will receive the same answer: write what’s pulling you. If you write legal thrillers but love talking about your marathon training, then that’s what you should blog about. If you are a foodie but your nonfiction book has nothing to do with food, you can still blog about restaurants and recipes. If you write what’s pulling you, then you’ll always have something to say and the quality of writing will be better. There’s no point in forcing yourself to write to your market.
One of the benefits of blogging about something off-topic is that you attract a new audience. Author Hilary Davidson writes about traveling with Celiac disease, and gluten-free eating is a hot topic that attracts swarms of followers. Crimespree Magazine expanded their coverage beyond book reviews and posts movie and TV reviews, authors’ favorite recipes, even pet spotlights. Writing about a variety of topics will attract an audience of potential readers, even if they’re not actively looking to find new writers online.
If your passion is blogging about the writing life, then you should. Write about the books you’re reading, where you are in your manuscript, and post photos from the road. But if you’re passion lies beyond the subject of your work as a writer, don’t fret. Posting good content on a regular basis is the most important element of blogging, and you’ll only do that if you’re passionate about what you write. Plus, there’s a hidden perk of reaching a new audience, even if they didn’t come to your site to learn about books.