RWA Workshop – The Author–Publicist Relationship

An author and publicist discuss their relationship, when working with an independent publicist is necessary, and what authors should look for when hiring one.

Speakers: Dana Kaye and Sophie Littlefield

Please note: Workshops are subject to change. Workshops are first-come, first-served for registered conference attendees.

Your Book, Your Brand

Your Book, Your Brand

From newspaper features to tweet chats, Dana Kaye shows authors how to identify their personal brand and gives them the tools to build it through a combination of traditional publicity, online publicity, and social media marketing.

Your Book, Your Brand

Your Book, Your Brand

From newspaper features to tweet chats, Dana Kaye shows authors how to identify their personal brand and gives them the tools to build it through a combination of traditional publicity, online publicity, and social media marketing.

Webinar: Online Presence 101

Still unsure if you’re posting the right content on Twitter and Facebook? Are you curious about blog tours and if they really work? Want to build your online brand?

 

This webinar, designed for authors, provides an overview of how to create an online presence and make the most of your time online. Hosted by book publicist and social media pro, Dana Kaye, the webinar includes examples of effective campaigns, pitch letters, and includes time for Q&A.

 

This webinar will be hosted by GoToWebinar.com. All registrants will receive login instructions and password by November 14th.

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WEDDING BELLES by Beth Albright

The Sassy Belles are back…and this time, wedding bells are ringing!

Seven months pregnant and head over heels in love, Vivi Ann McFadden is busy pulling together the final details for her wedding to Lewis Heart, famous play-by-play announcer for the Crimson Tide. But with two wedding-planners-gone-wild, a psychic giving her advice, and the ceremony happening on the same day as the wildly popular Crimson Tide kickoff game, chaos reigns supreme. Luckily, maid of honor Blake O’Hara Heart is on the job. She’ll tackle this wedding if it’s the last thing she does!

But not everyone is cheering for the happy couple. News of the upcoming nuptials has brought Lewis’s old flame back to Tuscaloosa—and she’s got a secret that could mean the end of Lewis’s marriage…before it even begins.

Sexy Southern fun…with a hint of magnolia!

Order now: Amazon  B&N   IndieBound

 

For The Indie Authors…

Since Kaye Publicity doesn’t represent self-published authors, I wanted to dedicate a post to those who go that route. While all the publicity and marketing advice I post can apply to self-published titles, there are a few additional elements that are of special importance to the indie folks:

 

Cover is everything. The reading public is starting to pick up on the difference between self-published and traditionally published, and many covers are a dead giveaway. Don’t just hire a designer to do something cool. Study the market, both online and in bookstores, and identify the trends. Know the elements of your genre – from the imagery to the fonts used – and figure out a way to blend in and stand out at the same time. It takes a lot of skill to come up with a good cover, but if you know the market and you have a talented designer, you can make it work.

A couple examples of excellent covers in self-published works (in my humble opinion):

HOUSE OF CLOSED DOORS by Jane Steen

BECOMING QUINN by Brett Battles

 

Online Presence.  I’m shocked at how many independent authors don’t have a social media presence or websites that don’t show up in searches. If you self-publish, the majority (if not all) of your sales will be online. When people search your name, your book title, or even something general like “suspense novel,” you want your book and your website to pop up.

 

Proper tagging and genre shelving. Again, this is the sort of thing most publishers do, but when you self-publish, it’s up to you to identify what genre you fall into and how to tag it so it comes up in searches. This comes from reading similar books and doing extensive market research. You don’t want to put your book in the sci-fi section when it’s really paranormal, or tag it as a mystery when it’s really a thriller. Properly tagging and categorizing your novel will help your search engine optimization and will increase the frequency of popping up on Amazon and B&N searches.

 

For all the self-published authors out there, feel free to share your own words of wisdom in the comments section!